In order to support it waste management agenda, Leading total beverage alcohol company in Nigeria, Guinness Nigeria PLC has signed a partnership agreement with Wecyclers, a social enterprise that promotes environmental sustainability and community health.
The partnership is expected to support the company’s implementation of it $R waste strategy which is focused on reduction, reuse, recovery and recycling while addressing increasing local and global concerns around the environmental issues of waste disposal.
According to Mr Peter Ndegwa, the Managing Director/CEO of Guinness PLC, the partnership is part of Guinness commitment to reducing its environmental impact.
“This partnership with Wecyclers is in line with our commitment to reduce our environmental footprint as well as join the global movement to advance sustainable development. Every year, at Guinness, we set ourselves stretched targets that will guide us as we work to reduce our impact on the environment. We also strive to increase our positive social impact by delivering transformational social investments in communities where we operate,” Ndegwa said.
Also speaking the signing, CEO of Wecyclers, Mr Olawale Adebiyi said Wecyclers aims to build a low-cost waste collection infrastructure while raising general awareness on the importance of recycling for environmental sustainability and social welfare.
‘’Households are given a chance to generate value from their waste and provide a reliable supply of raw material to the local recycling industry’’. Partnerships with well-meaning organizations such as Guinness Nigeria Plc are a critical part of driving that agenda forward,” he said.
Viola Graham-Douglas, the Corporate Relations Director of Guinness Nigeria Plc said “In the medium to long-term, Guinness Nigeria has set targets as part of its2020 Sustainability & Responsibility commitments, comprising three key pillars: Leadership in Alcohol in Society, Building Thriving Communities and Reducing our Environmental Impact. Delivering on these goals is an integral part of our long-term business strategy and our commitment to making a real difference in communities where Guinness Nigeria operates.”
“To this end, we have developed a sustainability strategy that will help us reduce our environmental impact while increasing our positive social impact in the society and this partnership will help us achieve our objectives,” she concluded.