Friesland Campina WAMCO, maker of Three Crowns Milk as part of its efforts to encourage health and fitness of Nigerian has organized a campaign tagged ‘Fitness Campaign’ which is currently ongoing.
Friesland Campina, a brand respected for being the first brand to acknowledge the place of mothers in homes and families held the believe mothers as pillars of the home will be able to take care of their families if they are well taken care of themselves.
Speaking on the purpose of the campaign, The Senior Brand Manager of Three Crowns, Mrs Omolara Banjoko said although the words ‘Fitness Challenge’ is not new, this particular one was designed to encourage mothers to challenge themselves to keep fit for 30 days.
She revealed the challenge include a healthy meal plan, offline and online daily exercise routines.
She said, “This activity aims to consolidate what the brand stands for to keep mums healthy. Communication will incorporate live testimonial videos from previous participants that can drive word of mouth advocacy for the campaign”.
Mrs Banjoko said the campaign will take place online in collaborations with platforms that drive fitness with the masses in different locations like Lagos, Ibadan, Enugu and Uyo.
Revealing how a winner will be picked, Mrs Banjoko said, “Winners for the campaign will be selected across participants who execute all the routines as showcased on the brand’s Instagram handle and tag @3crownsmilk with the hashtag #TC30DaysFitnessChallenge. They will be given branded gifts at the end of the campaign to show our appreciation for their consistency”.